ape index test touch floor

Free calculate statistical significance and confidence intervals for a/b tests. Get instant, accurate results with our easy-to-use calculator.

Test Data

Control Group (A)

Test Group (B)

Test Results

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A/B Testing Best Practices

Statistical Significance

  • • p-value < 0.05: Significant
  • • p-value < 0.01: Highly significant
  • • p-value < 0.001: Very highly significant
  • • Consider practical significance too

Test Design

  • • Run tests for sufficient duration
  • • Ensure adequate sample sizes
  • • Test one variable at a time
  • • Avoid testing during holidays

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